Why We Cling to the Glam
Survival Glam is seductive. It gives the illusion of:
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Control: At least I look like I’m OK.
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Praise: “You’re amazing! I don’t know how you do it!”
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Protection: Don’t look at the fear, look at the shimmer.
It’s also reinforced by what psychology knows and what many of us live without naming:
Superwoman Schema, coined by Cheryl Woods-Giscombé, PhD, a nurse scholar and researcher in Black women’s health, says we’re supposed to be strong, suppress emotion, and never show weakness — especially as women of color. Survival Glam checks every one of those boxes…in highlights and heels.
Toxic Positivity explored by psychologists like Whitney Goodman, LMFT – is the pressure to maintain a cheerful, can-do attitude even in the face of serious hardship. It tells you there’s no room for fear, grief, or rage. Think “good vibes only.” But when you’re parenting in a hospital room or juggling trauma and checklists, toxic positivity becomes emotional suffocation wrapped in a Pinterest quote.
Cognitive Dissonance, introduced by social psychologist Leon Festinger in the 1950s, describes the tension that arises when your internal truth doesn’t match your external performance. You know you’re barely holding it together, but the world sees you as “inspirational.” It’s the tension between what you feel and what you’re performing. You know you’re falling apart, but your Instagram says you’re thriving. That gap? That ache? That’s the dissonance. And it’s draining.
And if that’s ringing any psychological bells? You’re not wrong. There’s actual academic backbone behind what we’ve been feeling.
The Cost of the Sparkle
Sure, it gets you through. But it also:
It’s wild how convincing the glam can be. It buys you a little space. A little applause. A sense that if you’re still shiny, maybe things aren’t that bad. But underneath the shimmer, things can start to unravel. You’re praised for being strong when you’re actually holding on by a thread, and the praise encourages you to stay in the cycle. You’re seen as “inspiring” while you quietly wonder if you’re disappearing. You start to perform connection instead of living in it. You confuse numbness for peace. And rest? Rest starts to feel like laziness, like if you pause, you’ll lose the plot entirely. That’s the real cost of Survival Glam. It doesn’t just hide your grief. It teaches you to decorate it. Until one day, you stop and ask the question that cracks the whole illusion:
“Am I actually OK… or just covered in glitter?”